HOW PERFORMANCE MARKETING IS SHAPING THE FUTURE OF DIGITAL ADVERTISING

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

How to Reduce Mobile App Churn With Performance Advertising Software ApplicationApp churn is a crucial company metric that measures the percentage of customers that quit utilizing an app in a given duration. A high price of spin can be a warning sign that users are losing interest and turning to rival applications.While individual acquisition appro